For event organisers · Conference & B2B event agendas

Every agenda change is made once. Then copied three times.

Agenda Master keeps your conference agenda in one table — times, rooms, audiences, owners, status. From that table it draws the visual day-by-day agenda your client reads, and the executive cheat sheet that explains every block: purpose, key message, what leadership still owes. Change a time once. Every view follows. Nothing is copied anywhere, ever.

Built from real agendasWorld championships, corporate conferences
25+ years of event workBonacube · Finland
Conference audience during a plenary session
Three audiences, one agenda: planners, clients, executives.
You know this file

The same agenda lives in three sheets. The client just approved the wrong one.

  • The master schedule, the merged-cell overview grid and the event-app template — the same agenda, typed three times. Move one session and you redraw the grid by hand.
  • Afternoon coffee starts at "14;00" — a semicolon. The morning session at "12:0". Sorting broke quietly; the printout went out anyway.
  • The date cell in every row is =$C$9. Delete row 9 and Wednesday becomes #REF! — on all forty rows at once.
  • Parallel sessions in the overview are merged cells across three columns. Shifting one by 30 minutes is fifteen minutes of un-merging, re-merging and praying.
  • The client approves "the Wednesday" — but which version? The status lives in an email thread, the file is called Kopio_ …_v07042026.xlsx, and nobody is quite sure.
📄 Kopio_ Conference_Executive Sheets_v07042026.xlsx — "Kopio_": a copy of a copy
📄 Master Schedule_v16062025-2.xlsx — the "-2" after version 16.6.
📄 backup_1.2. Master Schedule_VER29082016.xlsx
The same agenda maintained in3 sheets + the event app
Afternoon coffee, start time"14;00" — a semicolon
Date formula in every row=$C$9 — delete row 9, pray
Moving a parallel sessionun-merge, re-merge, redraw
Approval statusan email from Tuesday, probably
The other way

Picture the client call with an agenda that holds.

One master table instead of three sheets. The visual agenda and the executive cheat sheet are drawn from it, not copied from it — so they are never one version behind, and never disagree.

  • Every block created and updated once, in one table
  • The client gets a clean day-by-day grid — always the current one
  • Executives get one card per block: purpose, key message, decision
  • Approval status visible per block; room clashes flagged in red
What it is

One source table. Three views.

The Agenda Master table is the planner's home: one row per agenda block, with start, end, type, audience, room, owner, status and an update note. Block IDs assign themselves — WED-001, WED-002 — and rows sort by time. Add your own columns for PAX, catering, anything; they ride along in the export.

The Visual Agenda is the client's view: days as columns, time down the side, every block positioned and coloured by type — breaks and meals in gold, plenaries in navy, parallel sessions side by side. The Cheat Sheet is the executives': one card per block with its purpose, content logic, participant outcome, speaker, key message and the input leadership still owes.

It runs in the browser — laptop, tablet, phone — and the logic comes from agendas that ran real conferences, genericised. This is not a production rundown: no cues, no supplier tasks. It's the agenda, made approvable.

Nordic Group Conference 2026 Approved 24/29 ▶ Present
IDStartEndBlockRoomOwnerStatus
WED 10.6. · CONFERENCE DAY 1 8:00–22:00 · 11 BLOCKS
WED-0028:309:30Opening sessionGrand HallClientIn review
WED-0039:3010:30Coffee & icebreaker workshopsGarden HallEvent teamApproved
WED-00410:3012:00Business unit sessions — round 1Breakouts 1–7Team leadsApproved
WED-00512:0013:00Conference lunchGarden Hall ⚠Event teamApproved
WED-00918:3019:30Evening concert — live orchestraGrand HallEvent teamApproved
Why it works

Six problems from the real files. Six fixes.

01

Update once, show everywhere

The master table is the only place anything is edited. The visual agenda and the cheat sheet are drawn from it live — there is no second copy to forget, and no overview grid to redraw at midnight.

02

Times and dates that behave

Type 18.30 or 14;00 — the app reads both and writes 18:30. Dates are text on purpose: no spreadsheet will ever file your "1.1." under the 1st of January again. Block IDs assign and renumber themselves.

03

Clashes red, parallels side by side

Two blocks in the same room at the same time turn red the moment it happens. The same time in different rooms is a parallel session — one click confirms it (so a timing mistake never hides as an accidental parallel) and the visual view draws the lanes automatically, no merged cells involved.

04

A cheat sheet executives read

One card per block: purpose, content logic, participant outcome, speaker, key message, input needed from leadership. Filter to "needs leadership input" before the steering call and print exactly that, on A4.

05

Approvals you can point at

Every block is Draft, In review, Approved or Cancelled. The toolbar shows how much of the agenda the client has signed off, and the update note says what changed since they last looked. No more email archaeology.

06

Your columns welcome

Estimated PAX, catering notes, transport — add your own columns to the master table and they ride along in print and in the semicolon CSV that opens clean in Finnish Excel. The built-in columns feed the views; yours are for you.

The second life

Present: the agenda meeting, on one screen.

Full-screen view for agenda meetings and event-day lobby screens: one day at a time, large type, live clock, the current block highlighted as it happens. Nobody reads a spreadsheet off a wall. This they read.

And when the client wants the agenda between meetings: 🔗 Share makes two view-only links — one opens the full planning table for co-organisers, the other opens straight into the visual day grid for the client. The whole agenda travels inside the link. No account needed, nothing to install.

Agenda Master. Wed 10.6. — Conference day 1 10:47:12
WED 10.6. · CONFERENCE DAY 1 · AGENDA
8:30–9:30Opening sessionGrand Hall
9:30–10:30Coffee & icebreaker workshopsGarden Hall
10:30–12:00Business unit sessions — round 1NOWBreakouts 1–7
12:00–13:00Conference lunchGarden Hall
18:30–19:30Evening concert — live orchestraGrand Hall
19:30–22:00Gala dinnerGarden Hall
Jesse Kiuru
Who built this

An event director. Not a software company.

I'm Jesse Kiuru. I help event organisers and host cities bid, plan and run better events. Event director of the Lahti 2017 FIS Nordic World Ski Championships. Currently structuring the Winter World Masters Games 2028.

Agenda Master exists because I kept this file for ten years of events — a master schedule, a hand-drawn overview grid and an executive cheat sheet, all describing the same days. Every change meant updating three sheets and hoping the client was reading the newest one. The logic was right the whole time. The copies were the problem. This tool keeps the logic and deletes the copies.

270,000spectators, Lahti 2017
3,000workforce coordinated
25+ yrschampionships to conferences
Pricing

Test first. Buy when it earns its place.

The free test runs on a full example event — a five-day group conference with 31 agenda blocks, parallel sessions, an executive cheat sheet and one deliberate everything-in-place agenda. Everything works, nothing saves. When you want your own event saved and shareable, one payment.

Agenda Master · Full version
€99 one time · no subscription
  • Unlimited events, days and agenda blocks
  • One master table — visual agenda and cheat sheet drawn from it live
  • Auto block IDs, computed durations, room-clash flags
  • Approval tracking per block + update notes
  • Your own columns — PAX, catering, anything
  • Block library with battle-tested durations
  • Present mode for meetings and lobby screens
  • View-only share links (planning + client) · A3/A4 PDF · Excel/CSV · all updates included
Get Agenda Master · €99 → or test it free first — no account, 2 minutes

Pairs with Rundown Master: Agenda Master sells the event to the client, Rundown Master runs the show minute by minute. Six tools in the toolbox — any three for €199.

Questions

Asked before buying.

Do I need to install anything?

No. Agenda Master runs in the browser — laptop, tablet or phone. Your events save automatically to your account.

Is this a production rundown?

No, and on purpose. The agenda answers what happens, when, where and for whom — the version you show clients and executives. Cues, supplier tasks and stage calls belong in Rundown Master. Agenda Master stays clean enough to send to a CEO.

Can the client edit the agenda?

No — and that's the feature. The client gets a view-only link that opens straight into the visual day grid. They see the current agenda, always; they change nothing. Approvals happen per block in your master table, where you can point at them.

We use an event app. Does this replace it?

No — it feeds it. The CSV export carries date, start, end, session title, room and description in clean columns, so filling the event-app template stops being a third manual copy of your agenda.

Can I add my own columns?

Yes. + column adds any column to the master table — estimated PAX, catering notes, transport details. Your columns print and export with everything else. The built-in columns are the ones the visual agenda and cheat sheet draw from.

What does "free test" mean exactly?

The full tool on an example event — five days, 31 blocks, parallel sessions, a filled-in cheat sheet. Move a session and watch the visual agenda redraw itself. Nothing saves — 100 people can test at once and never see each other's changes.

"Is this the latest agenda?"
Yes. Always.

Two minutes in the demo tells you more than this page can.